How to Work with AMG Models: Process, Pricing, and What to Expect

AMG Models is a performance marketing agency that connects iGaming operators with adult content creators for player acquisition. We work exclusively with crypto casinos and online gambling operators, and our entire operation is built around the specific metrics that matter in this industry: first-time depositors, player lifetime value, and cost per acquisition.

This guide explains exactly how working with AMG Models works - from the initial conversation through campaign launch and ongoing optimisation. If you are evaluating adult content creator advertising as a player acquisition channel, this will give you a clear picture of what to expect.

Who We Work With

AMG Models works with iGaming operators who are serious about adult platform advertising as a player acquisition channel. Our typical clients are:

Crypto casinos looking for acquisition channels that are not restricted by mainstream advertising platforms. Crypto casinos have historically been at the forefront of adult platform advertising because they operate in markets where traditional channels are particularly limited.

Offshore iGaming operators licensed in Curacao, Malta, or similar jurisdictions who need to reach players in specific GEOs through channels that convert. Adult platform advertising is particularly effective for operators targeting Latin America, Eastern Europe, and Southern Europe.

Established operators scaling their acquisition who already have some experience with adult platform advertising and want to professionalise and scale their campaigns with a dedicated partner.

We do not work with unlicensed operators, operators targeting jurisdictions where online gambling is illegal, or operators whose products do not meet basic quality standards. Our reputation depends on the quality of the brands we represent to our creator network.

Step 1: Initial Conversation and Media Kit

The first step is a conversation about your brand, your target markets, and your acquisition goals. We will ask you about:

• Which GEOs you are targeting and where you are licensed to operate
• Your current CPA targets and what player LTV looks like for your brand
• Your monthly budget for adult platform advertising
• What acquisition channels you are currently using and what is working
• Any specific requirements or restrictions for your campaigns

Based on this conversation, we will send you our media kit. The media kit includes an overview of our creator roster (with anonymised performance data), examples of past campaigns and the results they achieved, our standard pricing models, and a proposed campaign structure for your specific goals.

There is no cost or commitment involved in receiving the media kit. We want you to have all the information you need to make an informed decision about whether AMG Models is the right partner for your brand.

Step 2: Creator Selection and Campaign Design

Once you decide to move forward, the next step is selecting the creators for your campaign and designing the campaign structure. This is where the specifics of your target GEOs, player profile, and budget come together.

Our account managers will review our creator roster and identify the creators whose audience demographics best match your target player profile. For each proposed creator, we will share:

• Platform(s) they are active on
• Monthly view/visitor volume
• Audience geographic breakdown
• Engagement metrics (where available)
• Proposed ad formats and placement schedule
• Estimated impressions, clicks, and registrations based on historical performance

You review the proposed creators and either approve the selection or request adjustments. We can substitute creators, adjust the platform mix, or modify the format selection based on your feedback. The goal is to build a campaign that you are confident in before it goes live.

We also work with you to set up the tracking infrastructure at this stage. This involves creating unique affiliate links for each creator, setting up promo codes in your casino's affiliate system, and configuring your tracking dashboard so you can monitor performance in real time.

Step 3: Compliance Review and Content Briefing

Before any content goes live, we conduct a compliance review. This covers:

Creator age verification - confirming that every creator in the campaign has been age-verified (18+) with documentation on file. This is a non-negotiable requirement for every campaign we run.

Content briefing - providing creators with clear guidelines about what the campaign requires. This includes the casino brand name and URL, the promo code to feature, any specific messaging requirements, and any restrictions (for example, if the casino cannot accept players from certain countries, creators should not actively promote to those audiences).

Content review - reviewing all content before it goes live to ensure it meets platform guidelines, applicable advertising standards, and your brand requirements. We do not allow content to go live without approval.

This process typically takes 3-7 days from campaign approval to first content going live, depending on creator schedules and the complexity of the campaign.

Step 4: Campaign Launch and Monitoring

Once content is approved and live, the campaign enters the active phase. During this phase, you will receive:

Weekly performance reports showing impressions, clicks, registrations, and first-time depositors by creator and by platform. These reports are delivered every Monday and cover the previous week's performance.

Real-time dashboard access to your campaign tracking data. You can check performance at any time through the tracking dashboard, which shows live data on clicks, registrations, and FTDs.

Proactive account management from your dedicated account manager, who monitors campaign performance and flags any issues or opportunities. If a creator is significantly outperforming expectations, your account manager will recommend increasing investment with that creator. If a creator is underperforming, they will recommend adjustments or substitutions.

Step 5: Optimisation and Scaling

The most valuable work happens after the initial campaign launch. As performance data accumulates, patterns emerge that allow for meaningful optimisation.

Creators who are driving high-quality FTDs at efficient CPAs should receive more placements. Creators who are generating clicks but poor conversion rates may need different ad formats or may simply not be the right fit for your brand. GEOs that are converting well warrant increased investment. Formats that are underperforming relative to their cost should be adjusted.

Our account managers bring these recommendations to you proactively, with data to support each recommendation. You make the final decisions on campaign adjustments, but we provide the analysis and the options.

For operators who want to scale their adult platform advertising significantly, we can also discuss exclusive creator arrangements - securing specific high-performing creators exclusively for your brand, preventing competitors from accessing the same audience.

Pricing Models

AMG Models offers three pricing structures, and we can discuss which is the best fit for your situation:

CPA / RevShare is a pure performance model where you pay only for results - first-time depositors or a share of player revenue. This model aligns our incentives completely with yours and is ideal for operators who want to test the channel with minimal upfront risk. The trade-off is that CPAs in performance models are typically higher than in flat fee arrangements, because we are taking on more of the risk.

Flat Fee is a fixed monthly fee for a defined set of placements across a defined creator roster. This model provides cost predictability and is typically more cost-efficient than CPA for operators who are confident in the channel and want to scale. Flat fee arrangements require a minimum commitment period (typically 3 months) to allow for proper campaign optimisation.

Hybrid combines a base flat fee with a performance component. This is often the best structure for established operators who want cost predictability but also want the agency to be incentivised by performance. The flat fee covers the baseline campaign infrastructure and creator costs; the performance component rewards exceptional results.

We are transparent about pricing and will provide a clear breakdown of costs before you commit to anything. There are no hidden fees.

What Results to Expect

Realistic expectations are important for a productive partnership. Here is what operators typically see from AMG Models campaigns:

In the first month, the primary goal is establishing baseline performance data. You will see real registrations and FTDs, but the campaign is still in the optimisation phase. CPAs in the first month are typically higher than they will be once the campaign is optimised.

By months 2-3, the campaign should be hitting its stride. High-performing creators have been identified, underperformers have been adjusted or replaced, and the campaign structure has been refined based on real data. CPAs should be approaching or meeting your targets.

From month 4 onwards, a well-managed campaign should be delivering consistent, predictable results. The focus shifts from optimisation to scaling - increasing investment with proven performers and testing new creators to expand reach.

The specific numbers vary significantly based on your target GEO, your bonus offer, your casino's conversion rate, and market conditions. We will discuss realistic expectations for your specific situation during the initial conversation.

Getting Started

If you are ready to explore adult content creator advertising for your iGaming brand, the first step is a conversation. You can reach us through the contact form on this website, or message us directly on WhatsApp or Telegram.

We will respond within 24 hours to schedule an initial call. The call typically takes 30-45 minutes and covers your brand, your goals, and whether AMG Models is the right fit. If it is, we will send you our media kit within 48 hours of the call.

There is no pressure and no commitment involved in the initial conversation. We are selective about the brands we work with, and we want to make sure the partnership is right for both sides before moving forward.

Frequently Asked Questions

Do you work with non-crypto casinos? Yes, we work with both crypto and fiat casinos. The majority of our clients are crypto casinos, but we have experience with traditional operators as well.

What is the minimum budget to run a meaningful campaign? A meaningful test campaign typically requires a minimum of €5,000-10,000 per month to generate enough data for optimisation. Smaller budgets are possible but limit the number of creators and platforms we can work with.

How quickly can a campaign go live? From initial agreement to first content live is typically 7-14 days, depending on creator availability and the complexity of the campaign setup.

Do you work with operators in all GEOs? We work with operators targeting most major iGaming markets. We do not work with operators targeting jurisdictions where online gambling is illegal.

Can we see the creator roster before committing? Yes. Our media kit includes anonymised creator data, and we can share more specific creator information under NDA for serious prospects.

What happens if a creator underperforms? We monitor performance continuously and proactively recommend creator substitutions when a creator is not meeting performance expectations. Creator substitutions are included in the service at no additional cost.

Contact us today to start the conversation.